Challenge
Make a digital ritual physical.
Translate Counter-Strike’s recognizable case-opening mechanic into an on-site booth interaction that still felt authentic, exciting and operationally controllable.
← All work
Fan experience · Custom 3D · Interactive technology
Team Liquid Booth: Case Opening
Austin, USA · Cologne, GermanyThe brief
A familiar in-game ritual transformed into a physical, prize-driven fan experience.
EntertainmentExperientialTechnologyCreative
- Market
- Entertainment & Culture
- Date
- 2025
- Location
- Austin, USA · Cologne, Germany
- Partners
- Team Liquid · Alienware
- Scope
- Creative programming, graphics design and integration, custom technology integration
2International activations
Custom 3DExperience assets
ControlledPrize randomization
Solution
Control the mechanic without losing the thrill.
Maelstrom created the experience with custom 3D assets, graphics integration and controlled prize randomization, giving the digital mechanic a tactile format for live event audiences.
Outcome
A repeatable experience that travelled.
The activation travelled across two international events, giving Team Liquid and Alienware a repeatable fan experience rooted directly in gaming culture.
Production proof
Familiar to players. Built for a booth.
Custom assets and controlled prize logic turned an in-game moment into a live interaction.
- 01Custom 3D assets
- 02Graphics integration
- 03Controlled randomization
- 042 international events
Bring us the hard part
Planning a production with this much moving at once?
More work
