Entertainment & Culture

Team Liquid Booth: Case Opening

Fan experience · Custom 3D · Interactive technologyAustin, USA · Cologne, Germany

01 / The brief

A familiar in-game ritual transformed into a physical, prize-driven fan experience.

Translate Counter-Strike’s recognizable case-opening mechanic into an on-site booth interaction that still felt authentic, exciting and operationally controllable.

Client & partners: Team Liquid · Alienware
Date: 2025
Location: Austin, USA · Cologne, Germany
Scope: Creative programming, graphics design and integration, custom technology integration

02 / Maelstrom’s role

What we delivered.

Maelstrom created the experience with custom 3D assets, graphics integration and controlled prize randomization, giving the digital mechanic a tactile format for live event audiences.

EntertainmentExperientialTechnologyCreative

03 / The result

A repeatable experience that travelled.

The activation travelled across two international events, giving Team Liquid and Alienware a repeatable fan experience rooted directly in gaming culture.

2International activations

Custom 3DExperience assets

ControlledPrize randomization

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