Challenge
Make the footprint feel unmistakably Red Bull.
Coordinate Red Bull’s broad event footprint while keeping every activation operationally consistent and unmistakably connected to the fighting game community.
← All work
Brand activation · Operations · Fan experience
Red Bull at Evo 2025
Las Vegas Convention Center · Las Vegas, USAThe brief
A multi-touchpoint brand presence at the world’s largest fighting game tournament.
AgencyLive EventsAVLOperations
- Market
- Entertainment & Culture
- Date
- August 1–3, 2025
- Location
- Las Vegas Convention Center · Las Vegas, USA
- Partners
- Red Bull
- Scope
- Creative programming, talent management, production, agency services, brand ambassadors and operations
3 daysShow floor delivery
Multi-siteActivation footprint
End-to-endOn-site operations
Solution
Program the audience, not just the booth.
Maelstrom oversaw branding and infrastructure, designed and delivered the Best Seats in the House experience, managed the GSC, staffed brand ambassadors and coordinated labor and furniture rentals.
Outcome
Three days of continuous fan energy.
A cohesive three-day activation that gave fans premium access to the competition and delivered Red Bull’s presence across multiple high-traffic audience touchpoints.
Production proof
A brand presence made of live touchpoints.
Creative, staffing, infrastructure and show-floor operations moved under one plan.
- 01Best Seats in the House
- 02GSC operations
- 03Brand ambassadors
- 043-day delivery
Bring us the hard part
