Entertainment & Culture

Red Bull at Evo 2025

Brand activation · Operations · Fan experienceLas Vegas Convention Center · Las Vegas, USA

01 / The brief

A multi-touchpoint brand presence at the world’s largest fighting game tournament.

Coordinate Red Bull’s broad event footprint while keeping every activation operationally consistent and unmistakably connected to the fighting game community.

Client & partners: Red Bull
Date: August 1–3, 2025
Location: Las Vegas Convention Center · Las Vegas, USA
Scope: Creative programming, talent management, production, agency services, brand ambassadors and operations

02 / Maelstrom’s role

What we delivered.

Maelstrom oversaw branding and infrastructure, designed and delivered the Best Seats in the House experience, managed the GSC, staffed brand ambassadors and coordinated labor and furniture rentals.

AgencyLive EventsAVLOperations

03 / The result

Three days of continuous fan energy.

A cohesive three-day activation that gave fans premium access to the competition and delivered Red Bull’s presence across multiple high-traffic audience touchpoints.

3 daysShow floor delivery

Multi-siteActivation footprint

End-to-endOn-site operations

From the production