Esports & Gaming

CDL Champs 2025

Arena production · Broadcast · Tournament operationsThe Aud · Kitchener, Canada

01 / The brief

An arena-scale championship weekend built around competition, fans and a record-setting global broadcast.

Deliver a championship experience across venue operations, fan entertainment, the Challengers tournament and broadcast—while coordinating multiple production partners inside a 360-degree arena environment.

Client & partners: OverActive Media · Activision Blizzard · EFG
Date: June 26–29, 2025
Location: The Aud · Kitchener, Canada
Scope: Venue management, in-house entertainment, vendor logistics, tournament operations, broadcast truck and equipment

02 / Maelstrom’s role

What we delivered.

Maelstrom led venue management and front-of-house entertainment, coordinated vendors, operated the Challengers tournament and supplied full broadcast support, including a broadcast truck and production equipment.

Arena and audience operations

Led venue management and front-of-house entertainment, with vendor logistics coordinated around the championship schedule.

Competition delivery

Operated the Challengers tournament alongside the wider championship production.

Broadcast support

Supplied a broadcast truck and production equipment, connecting the broadcast requirements with the arena operating plan.

03 / The result

A championship built for the room and the world.

The event peaked at 353,525 viewers and became the most-watched Call of Duty League event at the time, as well as the second most-watched Call of Duty esports event ever.

353,525Peak viewers

360°Arena stage

4 daysLive event

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