Challenge
A national program had to land live.
Create a complete national competition journey, bring finalists from across Canada to Toronto and deliver a seamless live broadcast and on-site experience.
← All work
National program · Live finals · Digital platform
Bell Esports Challenge
Metro Toronto Convention Centre · Toronto, CanadaThe brief
A nationwide competition built from online qualification through a live championship in Toronto.
BroadcastLive EventsTechnologyOperations
- Market
- Corporate & Brand
- Date
- August 22–25, 2025
- Location
- Metro Toronto Convention Centre · Toronto, Canada
- Partners
- OverActive Media · Bell Canada
- Scope
- Broadcast, production, tournament operations, web development and travel booking
40+Competitors
3Online qualifiers
NationalCanadian program
Solution
Platform, travel and finals in one plan.
Maelstrom developed the registration platform and rulesets, ran three online qualifiers, coordinated player travel and managed tournament operations, networking, talent, equipment, booth operations and graphics at the final.
Outcome
Forty-plus competitors. One coherent experience.
More than 40 competitors were brought together for an integrated national program that connected digital qualification, player logistics and a high-quality live final.
Production proof
The final started long before show day.
Qualification, registration and travel were part of the production—not separate handoffs.
- 01Registration platform
- 023 online qualifiers
- 03Player travel
- 0440+ competitors
Bring us the hard part
