Qualification and registration
Built the registration platform and rulesets, then operated three online qualifiers for the national competition.
← All work
Corporate & Brand
Bell Esports Challenge
National program · Live finals · Digital platformMetro Toronto Convention Centre · Toronto, Canada
01 / The brief
A nationwide competition built from online qualification through a live championship in Toronto.
Create a complete national competition journey, bring finalists from across Canada to Toronto and deliver a seamless live broadcast and on-site experience.
- Client & partners
- OverActive Media · Bell Canada
- Date
- August 22–25, 2025
- Location
- Metro Toronto Convention Centre · Toronto, Canada
- Scope
- Broadcast, production, tournament operations, web development and travel booking
02 / Maelstrom’s role
What we delivered.
Maelstrom developed the registration platform and rulesets, ran three online qualifiers, coordinated player travel and managed tournament operations, networking, talent, equipment, booth operations and graphics at the final.
Getting finalists to the event
Coordinated player travel to bring more than 40 competitors together for the live final in Toronto.
The live final
Managed tournament operations, networking, talent, equipment, booth operations and graphics alongside broadcast and production.
03 / The result
Forty-plus competitors. One coherent experience.
More than 40 competitors were brought together for an integrated national program that connected digital qualification, player logistics and a high-quality live final.
40+Competitors
3Online qualifiers
NationalCanadian program
From the production
In the room. On the show.
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