Esports & Gaming

Race to World First

24/7 broadcast · Custom technology · Creative programmingTeam Liquid HQ · Santa Monica, USA

01 / The brief

Continuous live production and real-time technology for Team Liquid’s historic three-peat victory.

Operate a continuously evolving global broadcast from Team Liquid’s headquarters while keeping viewers informed and engaged through a long, high-stakes progression race.

Client & partners: Team Liquid
Date: August 12–24, 2025
Location: Team Liquid HQ · Santa Monica, USA
Scope: Creative programming, talent management, broadcast, production, networking, graphics and custom technology

02 / Maelstrom’s role

What we delivered.

Maelstrom delivered on-site broadcast operations, networking, creative programming and talent management. A proprietary machine-vision API powered graphics that updated dynamically as the event unfolded.

Continuous broadcast operations

Delivered on-site broadcast operations and networking at Team Liquid HQ throughout the 13-day event window.

Programming and people

Connected creative programming and talent management with the live production as the race unfolded.

Data into graphics

Used a proprietary machine-vision API to feed graphics that updated dynamically with live game state.

Explore the data-to-graphics workflow

03 / The result

The full race, carried live.

A polished around-the-clock production that followed the full race, amplified Team Liquid’s achievement and gave the audience useful live context throughout the competition.

24/7Live operations

13 daysEvent window

Real timeMachine-vision data

From the production