Race to World First live production
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24/7 broadcast · Custom technology · Creative programming

Race to World First

Team Liquid HQ · Santa Monica, USA

The brief

Continuous live production and real-time technology for Team Liquid’s historic three-peat victory.

BroadcastTechnologyOperations
Market
Esports & Gaming
Date
August 12–24, 2025
Location
Team Liquid HQ · Santa Monica, USA
Partners
Team Liquid
Scope
Creative programming, talent management, broadcast, production, networking, graphics and custom technology
24/7Live operations
13 daysEvent window
Real timeMachine-vision data
01

Challenge

Thirteen days without a reset.

Operate a continuously evolving global broadcast from Team Liquid’s headquarters while keeping viewers informed and engaged through a long, high-stakes progression race.

02

Solution

Software inside the control room.

Maelstrom delivered on-site broadcast operations, networking, creative programming and talent management. A proprietary machine-vision API powered graphics that updated dynamically as the event unfolded.

03

Outcome

The full race, carried live.

A polished around-the-clock production that followed the full race, amplified Team Liquid’s achievement and gave the audience useful live context throughout the competition.

Production proof

A continuous show needs a continuous system.

Production, people, network and live data stayed connected through the entire event window.

  1. 01On-site broadcast operations
  2. 02Network + talent coordination
  3. 03Machine-vision API
  4. 0424/7 for 13 days

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