Sports & Competition

Crankworx 2025

Action sports · Fan interaction · Broadcast technologyMultiple international locations

01 / The brief

An operator-friendly interaction system that brought the live Crankworx audience into the broadcast.

Add meaningful real-time audience participation across multiple streaming platforms without creating a complicated new workload for the live production team.

Client & partners: Boombox · Crankworx · Red Bull
Date: 2025 season
Location: Multiple international locations
Scope: Graphics integration, custom technology and streaming-platform integration

02 / Maelstrom’s role

What we delivered.

Maelstrom built a graphics and interaction workflow connected to Twitch, YouTube and Streamlabs, supporting voting, featured chat, lower thirds and countdowns from one streamlined operating system.

SportsBroadcastTechnologyGraphics

03 / The result

Fan interaction stayed on the show clock.

The production gained deeper fan interaction across the 2025 season while keeping the workflow practical for operators and consistent across the connected platforms.

3Platform integrations

Real timeAudience interaction

1Unified workflow

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