Challenge
Participation could not interrupt the action.
Add meaningful real-time audience participation across multiple streaming platforms without creating a complicated new workload for the live production team.
← All work
Action sports · Fan interaction · Broadcast technology
Crankworx 2025
Multiple international locationsThe brief
An operator-friendly interaction system that brought the live Crankworx audience into the broadcast.
SportsBroadcastTechnologyGraphics
- Market
- Sports & Competition
- Date
- 2025 season
- Location
- Multiple international locations
- Partners
- Boombox · Crankworx · Red Bull
- Scope
- Graphics integration, custom technology and streaming-platform integration
3Platform integrations
Real timeAudience interaction
1Unified workflow
Solution
One control layer across three platforms.
Maelstrom built a graphics and interaction workflow connected to Twitch, YouTube and Streamlabs, supporting voting, featured chat, lower thirds and countdowns from one streamlined operating system.
Outcome
Fan interaction stayed on the show clock.
The production gained deeper fan interaction across the 2025 season while keeping the workflow practical for operators and consistent across the connected platforms.
Production proof
Three platforms. One operator workflow.
Voting, featured chat and graphics were connected without adding a second show to run.
- 01Twitch
- 02YouTube
- 03Streamlabs
- 04Voting + featured chat
Bring us the hard part
Planning a production with this much moving at once?
More work
