Maelstrom / Capability 04
Strategy, Creative & Agency
The idea, audience journey and program plan—developed by the same team responsible for delivery.
Discuss your project
Built around your brief
Your production, from the start.
Start with what the audience should feel, understand or do. We develop the experience and production plan together, connecting the creative idea to the people and systems that will deliver it.
What we deliver
- Experience and program strategy
- Creative development and show design
- Run of show, scripting and programming
- Brand activations and hospitality
- Talent, player and stakeholder management
Before the brief
Common questions.
A starting point for planning the scope with your team.
Do we need a finished creative concept?
No. Experience strategy, creative development and show design are part of the service. You can start with the audience, the objective and the constraints that the experience needs to work within.
How does the creative connect to delivery?
We develop the audience journey and program alongside the production plan. Run of show, scripting, talent, technical requirements and operations are considered together as the concept takes shape.
Can you deliver an activation within a larger event?
Yes. Brand activations, hospitality and live programming are part of the scope. Our Red Bull at Evo work combined creative programming, brand ambassadors, infrastructure and show-floor operations.
Start the conversation
Bring what you know.
A complete brief is useful, but it is not a requirement. These are the details we will work through together.
Start a project- The audience and the objective of the experience
- Brand requirements, creative references and existing plans
- The timeline, format and working investment range